Writers for Hire

The Writers work with brands to help them better connect, and engage with, the people that matter most. We help brands make marketing that is clear, compelling and that people will pay attention to.

“Think before you speak. Read before you think.”
Fran Lebowitz

The Writers work with brands to help them better connect, and engage with, the people that matter most. We help brands make marketing that is clear, compelling and that people will pay attention to.

In a world of noise The Writers can help you craft sales presentations that sell, copy that makes a difference, and marketing material that will grow your brand.

What do we do? The Writers will write anything and everything you need to connect well with your customers. Whether it is a memorable speech or a website that turns visitors into shoppers, we excel at on-brand messaging that cuts through clutter. We create content, digital advertising copy, brochures, editorial, email marketing messages, media releases and a whole lot more.

Our difference?

We’re world-class writers and marketers who have worked with some of the biggest businesses in the world. We know how to make sure that your marketing will grow your brand.

Writing

Speeches that change hearts and minds. Content that cuts through the clutter. Sales collateral that actually sells. Lobbying letters that get CEOs to change company policy. We’ve written for the world’s biggest brands and in some of the world’s most powerful media. We’ve got loads of experience and know how to use words and concepts, to make a real difference.

Content

We tell stories. Create surprises. Capture attention. When it comes to content we’re all about creating work that is on brand, gets noticed, and is distinguished by being clever. Wallpaper? Leave that to everyone else. We’re all about creating hot content that is memorable, grabs attention and connects.

Tone of Voice

Writing isn’t just about words and conveying meaning. To communicate well you need to create a distinctive style that sets your brand apart. Tone of voice is about communicating in a way that is differentiated, and that defines who and what you are as a brand.

Training

Whether its mentoring one-on-one or training an entire team, we can help put together a training session that you will enjoy, and that will help you grow as a brand or business writer.

This is Us

Charles Mathews

aka Charlie Mathews: The former co-founder of Idea Engineers and head of Text 100 [Cape Town], Mathews has been published in Guardian, Rolling Stone Magazine, Daily Maverick, Mail & Guardian, Business Day, Noseweek, Rapport, GroundUp, Finweek, Brainstorm Magazine, ITWeb, and more. Mathews has worked with Absa, Heinz, Microsoft, Motorola, M-Web, Naspers, Nestle, Ornico, Salesforce, Shoprite Checkers, Platinum Seed, WWC and World Wide Worx.

Jon Pienaar

Twice winner of the CNN African Journalist of the Year award, Telkom ICT Journalist award and twice the Citadel Words on Money Award, Pienaar is a former documentary film maker and Carte Blanche producer. Working with the Shuttleworth Foundation, Pienaar also created “Go Open”, a 13-part television series that aired on SABC3, which promoted the use of open source software. More recently he's been published in Brainstorm Magazine, Business Day, Finweek, GroundUp and a number of other fine titles. Brands he's worked for include Coca-Cola, DStv, FNB, IBM, Guardian National Insurance, M-Net, Ster-Kinekor, and The Shuttleworth Foundation.

"Write like no-one's watching."
CHARLES MATHEWS